SUNRIDGE MEDICAL • SCOTTSDALE, ARIZONA
Privacy Policy & Notice of Privacy Practices
How Sunridge Medical handles website information, personal information, and protected health information—and how you can exercise your privacy rights.
Last updated: August 25, 2026
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- Scope of This Policy
- Information We Collect Through the Website
- How We Use Website Information
- When Information May Be Shared
- Cookies, Analytics, and Tracking Technologies
- Email, Telephone, and Newsletter Communications
- Retention and Security
- Your Website Privacy Choices
- Children and International Visitors
- HIPAA Notice of Privacy Practices
- Your Health Information Rights
- Your Choices About Health Information
- How Sunridge May Use and Disclose Health Information
- Substance Use Disorder Records
- Sunridge’s HIPAA Responsibilities
- Privacy Questions and Complaints
Questions?
info@sunridgemedical.com
1.800.923.7878
Important review notice: This page is written in plain language for website visitors and patients. Because legal requirements and Sunridge operations may change, Sunridge should have qualified healthcare/privacy counsel review this page before the local site is deployed to production.
Scope of This Policy
This page explains two related but distinct subjects: how Sunridge Medical handles information collected through this website, and how Sunridge handles protected health information as a healthcare provider. Website information is not automatically protected health information under HIPAA. Information becomes protected health information when HIPAA applies to Sunridge and the information is created, received, maintained, or transmitted in connection with healthcare services.
This policy applies to Sunridge-operated websites and forms. Separate services, patient portals, laboratories, supplement platforms, payment providers, and third-party websites may have their own privacy practices.
Information We Collect Through the Website
Depending on how you use the website, Sunridge may collect:
- Contact information, such as your name, email address, telephone number, mailing address, and communication preferences.
- Information you voluntarily provide, including a diagnosis, symptoms, reason for contacting Sunridge, preferred appointment times, questions, and messages.
- Newsletter information, such as an email address and subscription preferences.
- Transaction or service-request information connected with laboratory testing, professional supplements, or other services.
- Technical information, such as browser type, device type, approximate location derived from an IP address, pages viewed, referring page, and interactions with website features.
- Security information used to prevent spam, fraud, abuse, and malicious activity, including information processed by CAPTCHA or similar security services.
Please do not use a general website form for emergencies or to send information you do not want transmitted through the internet.
How We Use Website Information
Sunridge may use website information to respond to questions, evaluate consultation requests, communicate about services, schedule or coordinate care, operate requested laboratory or supplement services, send newsletters when requested, improve the website, measure performance, protect website security, maintain records, comply with law, and establish or defend legal rights.
Submitting information through the website does not by itself create a physician-patient relationship or guarantee that Sunridge will accept a person as a patient.
When Information May Be Shared
Sunridge may disclose information to personnel and service providers who need it to operate the website or respond to you, including hosting, website, email, form-processing, security, analytics, laboratory, pharmacy, supplement-platform, professional-advisor, and records-management providers. Sunridge may also disclose information when required by law, to protect safety or legal rights, in connection with a business transaction, or with your direction or authorization.
Sunridge does not sell protected health information. Sunridge does not sell personal information for money. Certain privacy laws may define “sale” or “sharing” more broadly; where those laws apply, Sunridge will provide the choices required by law.
Cookies, Analytics, and Tracking Technologies
The website may use cookies, pixels, local storage, embedded media, and similar technologies for essential operation, security, preferences, performance measurement, and—when enabled—analytics or advertising. Details and available controls are described in the Cookie Policy.
Health information submitted through a form should not be disclosed to an analytics or advertising provider unless a lawful basis, required agreement, and appropriate safeguards are in place. A cookie banner or privacy-policy disclosure alone is not a HIPAA authorization.
Email, Telephone, and Newsletter Communications
Sunridge may respond using the contact method you provide. Ordinary email and text messaging may not be fully secure. Do not send urgent or highly sensitive medical information by ordinary email unless Sunridge specifically instructs you to do so through an approved method.
You may unsubscribe from promotional email using the link in the message. Requests to stop promotional communications do not prevent necessary administrative, transactional, safety, or patient-care communications.
Retention and Security
Sunridge retains personal information for as long as reasonably necessary for the purposes described here, to provide services, maintain required medical or business records, resolve disputes, and comply with legal obligations. Retention periods vary by information type and applicable law.
Sunridge uses administrative, technical, and physical safeguards designed to protect information. No website, email system, or method of internet transmission can be guaranteed completely secure.
Your Website Privacy Choices
Depending on where you live and whether a particular law applies, you may have rights to request access, correction, deletion, a portable copy, or information about certain disclosures; to opt out of certain targeted advertising, sale, or sharing; or to appeal a privacy decision. Exceptions may apply, including for medical records, legal obligations, security, and the establishment or defense of claims.
To make a request, email info@sunridgemedical.com with “Privacy Request” in the subject line. Sunridge may verify your identity and authority before acting. Sunridge will not discriminate against you for exercising an applicable privacy right.
Children and International Visitors
The general website is intended for adults and is not directed to children under 13. A parent or legal guardian should contact Sunridge regarding a minor’s care. If Sunridge learns that website information was collected from a child contrary to applicable law, it will take appropriate steps.
Sunridge is located in Arizona, United States. If you access the website from another country, information may be processed in the United States, where privacy rules may differ from those in your location.
HIPAA Notice of Privacy Practices
This notice describes how medical information about you may be used and disclosed and how you can get access to this information. Please review it carefully.
This portion applies to protected health information maintained by Sunridge Medical when Sunridge is acting as a healthcare provider subject to HIPAA. It does not convert every website interaction into protected health information.
Your Health Information Rights
Subject to legal limits, you may ask to:
- Inspect or obtain a paper or electronic copy of your medical record.
- Correct health information you believe is incorrect or incomplete.
- Receive communications in a particular way or at a particular location.
- Request restrictions on certain uses or disclosures. Sunridge is not required to agree to every request, but when you pay in full out of pocket you may ask Sunridge not to disclose that information to a health plan for payment or healthcare operations unless disclosure is required by law.
- Receive an accounting of certain disclosures made during the applicable period.
- Receive a paper copy of this notice.
- Authorize a personal representative to act for you, subject to verification of that authority.
- File a complaint without retaliation.
Requests involving medical records should be made in writing to the Sunridge Privacy Officer.
Your Choices About Health Information
When you are able to express a preference, Sunridge may ask whether it may share relevant information with family, friends, caregivers, or others involved in your care or payment for care, and whether information may be shared for disaster-relief purposes. If you cannot express a preference, Sunridge may share information when professional judgment and law permit it and disclosure is in your best interest.
Written authorization is generally required for most uses of psychotherapy notes, marketing uses, and the sale of protected health information. You may revoke an authorization in writing, except to the extent action has already been taken in reliance on it.
How Sunridge May Use and Disclose Health Information
HIPAA permits Sunridge to use or disclose protected health information without separate authorization in circumstances including:
- Treatment: coordinating care with physicians, nurses, laboratories, pharmacies, hospitals, and other providers.
- Payment: billing, eligibility, collections, and related payment activities.
- Healthcare operations: quality review, training, licensing, compliance, auditing, credentialing, customer service, and business planning.
- Public health and safety: reporting disease, adverse events, abuse or neglect, threats to health or safety, and other matters authorized by law.
- Legal and government functions: responding to lawful process, health oversight, law enforcement, workers’ compensation, medical examiner, organ-donation, military, national-security, and correctional functions when applicable.
- Research: when an authorization, institutional approval, waiver, or another legal permission applies.
- Business associates: vendors performing services for Sunridge under agreements requiring appropriate protection of protected health information.
Sunridge will limit uses and disclosures to the minimum necessary when that rule applies.
Substance Use Disorder Records
To the extent Sunridge receives or maintains records protected by 42 CFR Part 2, those records receive additional protections. They may be used or disclosed only as permitted by applicable law and consent requirements, and generally may not be used in civil, criminal, administrative, or legislative proceedings against a patient without the patient’s written consent or a qualifying court order.
Sunridge’s HIPAA Responsibilities
Sunridge is required by law to maintain the privacy and security of protected health information, provide this notice, follow the notice currently in effect, and notify affected individuals when a breach requires notice. Sunridge will not use or disclose protected health information other than as described here or permitted by law unless you provide written authorization.
Sunridge may revise this notice. A revised notice may apply to information already maintained and will be available on the website, at the clinic, and upon request.
Privacy Questions and Complaints
Contact the Sunridge Medical Privacy Officer at 14200 N Northsight Blvd, Suite 160, Scottsdale, Arizona 85260; info@sunridgemedical.com; or 1.800.923.7878.
You may also file a complaint with the U.S. Department of Health and Human Services, Office for Civil Rights, 200 Independence Avenue SW, Washington, DC 20201, by calling 1-877-696-6775, or through HHS.gov. Sunridge will not retaliate against you for filing a complaint.
Related Legal Information
Contact Sunridge Medical
For questions about these policies, contact Sunridge Medical at info@sunridgemedical.com, call 1.800.923.7878, or write to 14200 N Northsight Blvd, Suite 160, Scottsdale, Arizona 85260.